Press Releases

Thursday, May 11, 2017

Core Brands Appoints Mayank Saxena as Director, Software Engineering

PETALUMA, CALIFORNIA, May 11, 2017 – Reaffirming the critical role software development plays in its long-term growth strategy, leading control, audio, and power solutions provider Core Brands today announced the appointment of Mayank Saxena to the position of Director, Software Engineering, reporting directly to Core Brands President Joe Roberts. Saxena leads software engineering across...
Tuesday, April 18, 2017

ELAN Home Automation Platform Conserves Energy and Simplifies Sustainability on Earth Day 2017

PETALUMA, CALIFORNIA, April 18, 2017 – Homeowners are increasingly conscious of how their lifestyle can impact the fragile environment, and they recognize it even more so on Earth Day. While engaging in sustainable practices and purchasing energy efficient appliances is certainly beneficial, there is a more permanent and reliable solution available that changes how homes use energy...
Wednesday, April 5, 2017

Core Brands Introduces the ELAN Builder Program to Help Builders Sell More Homes Through Personalization

PETALUMA, CALIFORNIA, April 5, 2017 – Leading home control, audio, and power solutions provider Core Brands today announced the ELAN Builder Program to help builders sell more homes. ELAN, the home automation standard for new homes, provides custom, production and MDU builders with a wide range of home automation system solutions that are easily personalized to meet the needs of individual...
Monday, April 3, 2017

Now Shipping New Flush-Mount Wall-Kits for Touch Panels

PETALUMA, CALIFORNIA, April 3, 2017 — Core Brands today announced that it is now shipping a new line of ELAN Flush-Mount Wall Kits for its TP4, TP7 and gXP12 touch panels. These Wall Kits are ideal for projects where a nearly-flush installation is desired. They are equally well suited for retrofit installations, particularly when upgrading from older style touch screens that used a larger...
Wednesday, January 11, 2017

New ELAN Smart Home Control Software Named “Human Interface Product of the Year” at CES 2017

PETALUMA, CALIFORNIA, January 11, 2017 – At CES 2017, the promise of the truly integrated home of the future became a reality when ELAN introduced the latest generation of its award-winning smart home entertainment and control system. ELAN’s strength has always been ease of use, reliability and performance. The new ELAN 8 enhances the intuitive interface and adds voice control through...
Monday, January 9, 2017

Core Brands Promotes Bret Jacob to Director of Builder Sales

PETALUMA, CALIFORNIA, January 9, 2017 – Underscoring its commitment to accelerating its growth in the builder channel, leading automation, audio and power solutions provider Core Brands today announced the promotion of Bret Jacob to Director of Builder Sales, with responsibility for developing and implementing the company’s channel programs in the home and commercial building segments...
Friday, September 16, 2016

ELAN Introduces New 12-Inch Touch Panel at CEDIA 2016

DALLAS, TEXAS, September 16, 2016 – Expanding its user interface options, ELAN from Core Brands today introduced the gXP12, a new 12-inch touch panel that is compatible with all ELAN systems. The introduction was made at CEDIA 2016 in Core Brands booth #4100 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. “The gXP12 gives dealers a great option for customers who need a...
Thursday, September 15, 2016

ELAN Debuts Major Software Update, Including Amazon Echo Integration

DALLAS, TEXAS, September 15, 2016 – Furthering Core Brands’ commitment to providing technology integrators with the most intuitive platform for home control, ELAN today unveiled its 8.0 software release. The comprehensive new release, which will ship in November 2016, adds a new user interface, voice control of all system events via Amazon Echo, and new integrations with Dish and the...
Tuesday, August 30, 2016

Core Brands Promotes Eric Herdman to Product Manager, ELAN

PETALUMA, CALIFORNIA, August 30, 2016 – Further strengthening its product development team, Core Brands today announced the promotion of industry veteran Eric Herdman to Product Manager for the ELAN brand, reporting directly to Mike Jordan, Core Brands Vice President, Product Management. “Eric has consistently impressed me with his knowledge of the ELAN platform, the eco-system that...
Monday, July 18, 2016

Core Brands Appoints Mike Jordan to Vice President of Product Management

PETALUMA, CALIFORNIA, July 18, 2016 – Adding additional strength to its senior product development team, Core Brands today announced the appointment of Mike Jordan to Vice President, Product Management. Effective immediately, Jordan leads all product development initiatives and reports directly to Core Brands President Joe Roberts. “Mike brings an extensive product development and...

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