Press Releases

Tuesday, July 11, 2017

Family Starts with Small Time Automation, Then Goes Big With ELAN

PETALUMA, CALIFORNIA, July 11, 2017 — Homebuyers often speak about moving in romanticized terms, calling a new house their “dream home” or their “forever home.” Today, a major factor in creating a “forever home” is making the residence as usable and comfortable as possible with advanced home automation. That was exactly the case for one New Jersey family...
Thursday, July 6, 2017

Custom-Built ‘Drive-In’ Movie Theater Takes Entertainment to the Next Level with ELAN

PETALUMA, CALIFORNIA, July 6, 2017 — When an event space owner and esteemed car collector in Pottsville, Pennsylvania decided to model a cavernous 4,000-square foot room after a vintage drive-in movie theater, he knew that top notch technology would be necessary to truly create the coveted 1950’s experience. That’s why he called on local technology integrator Tom Walker of the...
Tuesday, June 20, 2017

Timeless Country Home Stuns with Spectacular Lighting System Controlled by ELAN

PETALUMA, CALIFORNIA, June 20, 2017 — When building their new 9,000-square foot home in Bluffton, South Carolina, the homeowners sought to seamlessly fuse classic country design with innovative modern technology. Particularly, they wanted to incorporate an automated lighting system to enhance both the home’s aesthetic and overall functionality. To achieve their goals, they called on...
Tuesday, June 6, 2017

World Champion Golfer Lee Westwood Hits a Hole-in-One with an ELAN Entertainment & Control System

PETALUMA, CALIFORNIA, June 6, 2017 — Lee Westwood is one of the only golfers in the world to have won tournaments in five different continents. He’s a PGA Tour icon, and a Ryder Cup mainstay. But when he’s off the course and in relaxation mode, he enjoys kicking back, putting a movie on and listening to music. When designing his new home with that in mind, Lee hired local...
Thursday, May 11, 2017

Core Brands Appoints Mayank Saxena as Director, Software Engineering

PETALUMA, CALIFORNIA, May 11, 2017 – Reaffirming the critical role software development plays in its long-term growth strategy, leading control, audio, and power solutions provider Core Brands today announced the appointment of Mayank Saxena to the position of Director, Software Engineering, reporting directly to Core Brands President Joe Roberts. Saxena leads software engineering across...
Tuesday, April 18, 2017

ELAN Home Automation Platform Conserves Energy and Simplifies Sustainability on Earth Day 2017

PETALUMA, CALIFORNIA, April 18, 2017 – Homeowners are increasingly conscious of how their lifestyle can impact the fragile environment, and they recognize it even more so on Earth Day. While engaging in sustainable practices and purchasing energy efficient appliances is certainly beneficial, there is a more permanent and reliable solution available that changes how homes use energy...
Wednesday, April 5, 2017

Core Brands Introduces the ELAN Builder Program to Help Builders Sell More Homes Through Personalization

PETALUMA, CALIFORNIA, April 5, 2017 – Leading home control, audio, and power solutions provider Core Brands today announced the ELAN Builder Program to help builders sell more homes. ELAN, the home automation standard for new homes, provides custom, production and MDU builders with a wide range of home automation system solutions that are easily personalized to meet the needs of individual...
Monday, April 3, 2017

Now Shipping New Flush-Mount Wall-Kits for Touch Panels

PETALUMA, CALIFORNIA, April 3, 2017 — Core Brands today announced that it is now shipping a new line of ELAN Flush-Mount Wall Kits for its TP4, TP7 and gXP12 touch panels. These Wall Kits are ideal for projects where a nearly-flush installation is desired. They are equally well suited for retrofit installations, particularly when upgrading from older style touch screens that used a larger...
Wednesday, January 11, 2017

New ELAN Smart Home Control Software Named “Human Interface Product of the Year” at CES 2017

PETALUMA, CALIFORNIA, January 11, 2017 – At CES 2017, the promise of the truly integrated home of the future became a reality when ELAN introduced the latest generation of its award-winning smart home entertainment and control system. ELAN’s strength has always been ease of use, reliability and performance. The new ELAN 8 enhances the intuitive interface and adds voice control through...
Monday, January 9, 2017

Core Brands Promotes Bret Jacob to Director of Builder Sales

PETALUMA, CALIFORNIA, January 9, 2017 – Underscoring its commitment to accelerating its growth in the builder channel, leading automation, audio and power solutions provider Core Brands today announced the promotion of Bret Jacob to Director of Builder Sales, with responsibility for developing and implementing the company’s channel programs in the home and commercial building segments...

Pages