Press Releases

Thursday, October 12, 2017

Core Brands Taps AP Technology to Serve as Exclusive ELAN Distributor in Russia

PETALUMA, CALIFORNIA — Strengthening its position as a leading global manufacturer of whole-home entertainment and control systems, Core Brands today announced that it has named Moscow-based AP Technology the new exclusive ELAN distributor in Russia. Effective immediately, the agreement includes ELAN’s complete suite of smart home control solutions.

“AP Technology’s existing portfolio and distribution reach is an excellent fit for the comprehensive range of ELAN control products,” said Jeff Costello, Core Brands Vice President of Sales. “We look forward to working with Vladimir Abramenko and the AP Technology team to grow the base of successful ELAN dealers designing and installing smart home systems for their customers in Russia.”

According to AP Technology President Vladimir Abramenko, “ELAN develops the most easy-to-use and easy-to-install solutions in the home automation market. With ELAN’s innovative products, and our strong dealer base in the region, we are confident in our ability to greatly accelerate ELAN’s growth throughout Russia. We look forward to a very successful relationship.”

At CEDIA 2017 in September, ELAN unveiled a new affordable remote that will appeal directly to AP Technology’s dealer base and their customers. “ELAN’s new HR10 remote offers an affordably priced hand-held solution to control media rooms and smaller ELAN systems,” explained Marc Waple, International Sales Manager at Core Brands. “This consumer-friendly price point will appeal to dealers and their customers throughout the Russian market.” 

About AP Technology

AP Technology has been distributing consumer electronics control systems since 1995. Thanks to the efforts of its Smart House staff, their offerings have become well-known throughout Moscow and other Russian cities. For more information, visit http://www.aptech.ru/.

 About ELAN

ELAN, from Core Brands, develops an award-winning line of whole-house entertainment and control solutions distributed through a comprehensive channel of select dealers throughout the United States, Canada, and countries worldwide. The new ELAN 8 update was honored with the “2017 Human Interface Product of the Year” award from the Consumer Technology Association’s Mark of Excellence Award Program Committee at CES 2017. 

About Core Brands

Anchored by the ELAN Smart Home Control Platform, Core Brands combines the strengths of its iconic control, audio, power management, connectivity and video distribution brands – ELAN®, SpeakerCraft®, Gefen®, Niles®, Panamax®, Proficient®, Furman®, Sunfire® and Xantech® – to deliver a portfolio of connected home and commercial solutions to its channel partners and end users. For further information, visit www.corebrands.com.