Press Releases
Wednesday, September 25, 2013

Elan Launches Accelerated Dealer Training Certification Program With G! School!

Now it’s faster than ever to become a certified ELAN g! installer through a combination of online and in-person training.

DENVER, COLORADO - September 25, 2013 — In response to the growing market demand for its award-winning g! Entertainment and Control System, ELAN® Home Systems today announced that it has enhanced its training program to enable prospective dealers to become certified ELAN g! installers in just 20 hours through a combination of online training and a two-day in-person session.

Nearly 1,000 students have already utilized the free on-demand, self-paced training offered at ELAN’s online g! School, which is available 24/7 and provides more than 150 unique courses. The ELAN g! system will be on display at the Core Brands Booth #1120 at CEDIA 2013 in Denver, Colorado at the Colorado Convention Center.

According to Eric Herdman, ELAN Home Systems Content Manager, “Our coordinated approach to dealer certification combines online and in-person training in a way that ensures that any prospect, anywhere in the world, can become an ELAN dealer as quickly as they want to. By combining a free seven-hour online introduction course with a 13- hour, 1.5 day regional on-site training seminar, we provide new dealers with hands-on experience plus a complete understanding of the inner working of the ELAN g! system.”

The certification process is incredibly simple: a new dealer simply visits www.brainshark.com/go/elan and signs up to take the online course, which is available immediately. Upon successful completion of the 7-hour training course, the new dealer contacts an ELAN regional representative to sign up for a 1.5 day, $100 in-person training seminar in their local area that will complete their education. After the in-person seminar, each dealer must pass a final online exam to receive ELAN g! certification, which is sent in a PDF and available immediately so they can get right to work!

“Our solution allows dealers to become familiar with the ELAN g! system on their own time, with the ability to pause, rewind and restart any lesson they need, so they can progress at their own pace and on their schedule,” Herdman emphasized. “Giving them an online introduction before they do the in-person training is invaluable, and there’s nothing to lose because the online courses are free.”

ELAN’s g! School is the latest incarnation of ELAN U, which debuted as the first-ever online installation-training program in 2003. Since then, installers have taken more than 300,000 online lessons, earning the program numerous awards including the CEA Mark of Excellence Award for Best Training and Support Programs and the Inside Track Certificate of Excellence for Best Dealer Training.

About ELAN® Home Systems:

Founded in 1990, ELAN® Home Systems is an industry leading manufacturer of innovative, award-winning whole-house entertainment and control systems that are distributed through a comprehensive channel of select dealers and distributors throughout the United States, Canada and more than 58 countries worldwide. To learn more, visit www.elanhomesystems.com.

ELAN is part of Core Brands® LLC, a Nortek company. Core Brands combines the product and marketing strengths of ten iconic audio, power management, and control brands into a single business unit that includes the ATON®, BlueBOLT®, ELAN®, Furman®, Niles®, Panamax®, Proficient®, SpeakerCraft®, Sunfire® and Xantech® brands.

Nortek, Inc., (NASDAQ: NTK) is a global, diversified company whose many market-leading brands deliver broad capabilities and a wide array of innovative, technology-driven products and solutions for lifestyle improvement at home and at work. Please visit www.nortekinc.com for more information.